Digital Marketing 📈
In June 2021 I was honored as Portland State’s Student Activities and Leadership Programs’ (SALP) Student Employee of the Year for my role as the Student Media Marketing Manager. More information about the award can be found on the 2021 SALPies website.
Party In The Park (PIP) is an annual event held by the Portland State’s Student Activities and Leadership Services. The event typically serves thousands of attendees, but 2020 called for adaptations. My team and I stepped forward to craft a digital website open for one month, which allowed students to explore opportunities to get involved in campus life.
I coordinated the creation of assets, created the email campaign sent out to 1000+ student leaders, and collaboratively developed an asset guide so student groups could market PIP in ways that fulfilled event standards and were meaningful to their particular audiences.
During the time the website was open
Party In The Park
Party In The Park (PIP) is an annual event held by the Portland State’s Student Activities and Leadership Services. The event typically serves thousands of attendees, but 2020 called for adaptations. My team and I stepped forward to craft a digital website open for one month, which allowed students to explore opportunities to get involved in campus life.
I coordinated the creation of assets, created the email campaign sent out to 1000+ student leaders, and collaboratively developed an asset guide so student groups could market PIP in ways that fulfilled event standards and were meaningful to their particular audiences.
During the time the website was open
- 1,403 users visited the page;
- There was a total of 2,208 sessions;
- And there was a total of 21,728 page views.
Student Media Instagram
Since coming into my role as the Student Marketing Manager in September 2019, I have
- Increased our number of followers from under 200 to 480;
- Facilitated the use of Instagram Stories and interactive features;
- Created consistent methods to highlight our five student groups’ work;
- Strengthened the department’s use of social media management tools.
I also pioneered the department’s verified GIPHY account application and management process. As of June 2021, the GIFs have over 1.8 million views.
Content Creation
Using the Adobe Ecosystem and Logic Pro, I’ve helped make content for the Student Media Tech team. My favorite video I’ve edited and help produce is the 2020 SALPies Commercial.